The finely crafted Japanese cedar oke (barrels and buckets), once found throughout Japanese daily life and culture in numerous variations, have been steadily replaced by cheap plastic substitutes in recent years. Led by Naruhito Tokumaru, the Shirayama Concept team, however, has created a new line of functional oke implements that embody the beauty of Japanese craftsmanship. Through thoughtful design, production, and marketing, this unique team is utilizing domestic lumber, restoring the sustainability of local forests, and revitalizing an important craft tradition to achieve the vision of “at least one oke in every household.”